Departments

Communication & Marketing

In the 'Communication & Marketing' department at VDA, we strengthen the brand and promote exchange on mobility, sustainability, and innovations. We advance the mobility transition, engage stakeholders, and enhance the global relevance of the automotive sector with IAA MOBILITY and IAA TRANSPORTATION.

Information and Dialogue

At the heart of VDA communication, we serve as ambassadors to promote the interests of the automotive industry. Our goal is to strengthen the VDA brand internationally and establish it as a reliable voice in our sector for the long term. We advance societal participation in the mobility transformation and create targeted platforms for exchange on mobility, sustainability, digitalization, economic policy, and technological innovations. Through innovative brand management and diverse events, we open dialog spaces that actively involve stakeholders and co-shape the mobility transition. With specific marketing strategies for IAA MOBILITY and IAA TRANSPORTATION, we increase the international presence and relevance of our industry. As pioneers in communication, we set new standards to effectively convey the visions and innovations of our members, focusing on the wide range of topics from sustainability and mobility to technology at our conferences and events.

Industry Communication & Brand

Our industry communication effectively transmits the current positions and visions of the automotive industry, including critical perspectives on economic policy and emerging technologies. We strengthen the VDA brand through strategic industry marketing, cohesive corporate design, and brand management. Additionally, we are responsible for maintaining and expanding our digital presences on vda.de/en, iaa-mobility.com/en, and iaa-transportation.com/en as beacons for sustainability, mobility, and digitalization.

Events

As a nucleus for personal exchange, we create modern platforms for information and dialogue on all mobility topics, including key areas like sustainability, technology, and economic policy. Our goal is to bring together members and partners from industry, politics, and society through innovative event formats to jointly shape the future of mobility.

IAA Marketing Communication

Our team drives the marketing and communication strategies for IAA MOBILITY and IAA TRANSPORTATION. We not only activate exhibitors, visitors, and professional attendees but also inform the wider public through media, websites, and social channels about current trends in the mobility spectrum, including insights into economic policy and technological advancements. With comprehensive PR, content creation, and video production, we position both IAA events globally as central platforms for sustainable mobility solutions and innovations, ensuring our discussions and presentations cover the full range of topics from sustainability and mobility to the latest technological trends.

Communication & Marketing